What is professional writing?

Qu’est-ce que la rédaction professionnelle?

On the basic level, professional writing obviously refers to content development focused on the world of work and its needs. It is also possible to use the term professional writing in reference to the quality of writing, the opposite being considered as content of poor quality.

Regardless of the nuances in the definition of this type of discipline, professional writing always involves the development of writing for public or private organizations and will be paid accordingly. On the other hand, poetry or literature, which admit freer and more creative forms of writing, are not always accompanied by financial compensation from those who do it, unless they obtain a resounding success in these two disciplines. On the other hand, professional writing is also different from the writing writers do, some of whom have the luxury of indulging in the simple act of writing most of the time. The pleasure of handling words and being creative, but without having a mercantile purpose most of the time, is what motivates them literary and writers.

Unlike writers’ activities which can be laborious even if they are not aimed at a short-term salary, the job of professional copywriter is subject to the constraints and preferences dictated by each client. In itself, professional writing requires solid experience; consultation work is therefore carefully carried out with each client, whether directly or indirectly. Indeed, the professional copywriter must also follow grammatical, syntactic, orthographic and stylistic rules and can not derogate from them. To do this, they must continually use terminological tools and specialized dictionaries to perfect their content. In this context, professional writing also involves guiding the client when the latter requires an editor to modify an elaborated content while introducing an error. If it is true that the client is king, the dictionary is his law! In these rather delicate cases, the professional copywriter would benefit from telling the client of the error rather than accepting mistakes in his text. Being a really professional copywriter is that too.

In professional writing, the main purpose is not to compose the most beautiful words, but rather to design the most appropriate sentences according to a precise and consistent communication objective. Professional writing is not an activity in isolation; on the contrary, the writings are developed according to mature criteria defined by the department or department of communication concerned.

In professional writing, the main purpose is not to compose the most beautiful words, but rather to design the most appropriate sentences according to a precise and consistent communication objective. Professional writing is not an activity in isolation; on the contrary, the writings are developed according to mature criteria defined by the department or department of communication concerned.

A professional copywriter must also be familiar with the editing techniques in effect.
To make professional writing, editors develop targeted content while working in a cooperative fashion with other communications professionals working in the private or public sector. It is through contact with these institutional specialists that professional writers develop their know-how.

Professional writing training: master the techniques of writing letters

Letters convey the image of a company and its author, so it is essential to write quality letters, structured and synthetic to communicate a professional image. This training course in professional writing will give you concrete keys to master the techniques of writing letters. The alternation of theory and practice of our training will allow trainee / s of your trainee of your company to quickly assimilate the editorial procedures specific to your sector.

Professional writing

At a time when writing of all types abound like never before, especially on the Internet, everyone improvises professional copywriter or editor.

This widespread democratization of the written word has also highlighted the influence of the structured and strategic writing activities that characterize the professional writing.

Writing: the power of words

It must be noted that the editorial staff can have a considerable influence, as the revolutionary movements in the Middle East, the Maghreb or America point out. Social movements have actually emerged after the transmission of messages on Google Plus, Twitter, Facebook or other social networks by hard-working activists.

It is precisely because the writing has been focused, persuasive and evidence-based that it has been endowed with an extraordinary and punchy typing force. Professional writing has this in common that it follows a precise and predetermined line of communication. A good copywriter also develops a writing plan prior to writing a business plan, for example.

Expertise in professional writing

Professional writing experts are aware of the formal and informal rules that must be followed depending on the type of organization and industry. They know what technological tools to use; they know the working methods common in the workplace. As professional writers, they become potential language consultants.

The parallel between professional copywriters and editors who use social media to advance their cause is obvious. Activists are motivated by an objective; they know what effect they want to arouse and they are aware of their intention to communicate.

In short, they control the impact they want to create, because they are aware of the needs of their audience and the requirements of different mediums of communication

Professional writing: oriented communication

The example of the reach of social media writers helps us understand the difference between professional writing and writing.

Access to social media allows unprecedented participation of citizens of the world in political debates and popular mobilization around common issues. The editors of the revolutionary movements regularly transmitted content focused on a specific theme and adapted it to their two target audiences: citizens and journalists.

Professional writing also presupposes a relevant experience in communication that must be added to editorial dexterity. Professional writing is about writing targeted and focused on strategic organizational criteria based on different types of organizations. Every professional copywriter and professional copywriter has exceptional adaptability and exceptional overall analytical skills.

Take advantage of our professional writing expertise!

Our professional writing specialist has a Master’s degree in Communication Science and a long-standing work experience in diverse private and public organizations. His ability to work with communications professionals and his savvy advice are highly valued by his clients. Our editor is accredited by the Quebec Society of Professional Writing (SQRP).

Educational objectives of the training Professional writing of the letters

  • Define and master the drafting procedures of professional letters
  • Give technical and precise answers, based on the terms of the contract
  • Develop relational and collaborative responses, sometimes in a difficult and frustrating context.

The power of our words propels your communication or media agency

Media Redaktica provides public and private organizations with effective copywriting, editing, translation and training services, in both French and English, to help them improve the reach and quality of all their print and digital content. Media Redaktica will support your communication initiatives in order to project the characteristic professional image of organizations that reflect credibility and trust with their clients.

The art of writing to seduce and convince

  • When inspiration or imagination is lacking;
  • when texts support your overall communication strategy and the content must be impactful and consistent;
  • it is better to use editorial specialists for a captivating and effective result for your readers and clients.

Use an SQRP accredited copywriter and specify if you need to write your web, corporate, internal, external, advertising, or other content.

Writing activities

  • Writing texts of all kinds in French and English:
  • corporate documents, business plans;
  • websites from A to Z, content for social networks;
  • internal / external communiqués, posters, invitation cards, press kits;
  • annual reports, communication plans, speaking notes;articles
  • various journalistic, brief, business portraits;
  • scientific texts and many other contents.

Translation, an act of accuracy

  • It is not enough to translate words.
  • We must first take ownership of them to better transpose them.
  • It is also necessary to be creative in adapting rather than translating, an approach that requires choosing words accurately and not betraying their meaning.

For a faithful translation and about, better go through a professional!

We will reliably translate all your texts – including your corporate, legal and advertising contents, for the pharmaceutical, medical and other sectors.

Translation activities

Translation from English to French; from French to English, as well as from Spanish to French in all genres (corporate, external, for websites, legal, medical, IT and pharmaceutical, etc.).

Training in writing adapted to the needs of employees:

• A guarantee of credibility and professionalism for your organization
When your employees have to write e-mails to an external audience;
• And that you want to safeguard your reputation and your credibility;
• Make sure that your staff is proficient in writing efficiency techniques and spelling, syntax, punctuation and typography rules.

Our tailor-made training will enable your employees to write clear, effective, persuasive and impactful texts.

Training activities on professional writing of

  • memos, advertisements, letters of correspondence, sales letters, newsletters, employee newsletters, internal and external communiqués, infomercials, journalistic articles such as news, catalogs, reviews, portraits, biographical notes, memos, technical manuals , contracts, intranets, websites, administrative documents, social networks, etc.
  • annual reports, notes / briefing book, reports, synopsis, market studies, communication plans, business plans, etc.

Examples of training given:

  • Trainer, a variety of courses on professional / administrative writing since 2017 Accent Formation, Montreal, Quebec, Canada
  • Lecturer, COM-2150: Course on Professional Writing (14 different types of writing), from 2010 to 2014 University of Montreal, Department of Communication, Montreal, Quebec, Canada

Training adapted to your organization: 

All courses include theoretical notions, scenarios drawn from your work environment and practical exercises. Themes are selected according to your organization or company.

Staff categories:

  • Managers, Team Leaders, Secretaries, Office Agents
  • Information agents, professionals
  • Webmasters, graphic designers, translators, editors, editors

The business plan is an essential document to help you effectively manage your business or organization.

The business plan includes the mission of your company, the description of its products or services, how your organization stands out from your competitors, its strengths and weaknesses and your sales forecasts, which forces you to think about all possible and imaginable aspects to consider.

This is an essential step that helps you to address all aspects of managing your new business, while mentally preparing you to meet the challenges that any entrepreneur faces.
The document is also a sales tool, which can help you get a loan for your business. The business plan is also required by your banker, who will analyze it thoroughly before granting you financial support. The banker will review the validity of your entrepreneurial approach, the feasibility of your project, as well as its viability. The selling points you put forward in the business plan must be strong and convincing. Everything you propose in your plan must be achievable and likely, including the sales you expect to get.

If you are running an existing business, a business plan is also important. If you run an existing business, a business plan can help you share with your employees or suppliers the vision and values ​​that underpin your organization. The business plan will also help you to have data that will allow you to compare expected performance with performance.

Growing businesses may also need a business plan to help them raise more funds and support their growth. The implementation of a growth management strategy and risk mitigation are part of this type of business plan. Finally, business owners who want to be bowed may use a business plan to help them plan for the transfer of ownership, the sale of the business or its closure. In this case, the business plan contains a transfer of ownership plan, a schedule for the transition, a balance sheet on the bylaws to comply with and an overview of the financial requirements.

Buy now
Click to Chat!
Agent (Online)

We are here to help. Chat with us on WhatsApp for any queries.